To help me choose a theme for my ident, I came up with a survey which would help me decide this and on this survey I explained the differences between the themes, urban and cheeky and ask them to choose which one they prefer.
Click on the link below to complete the survey!
Great bit of extra research. However, I would do even more and this time focus it on a bit more on the design of an Ident. Find out about the colours, themes that your target audience is interested in and then you can target your Ident towards them. Miss T.
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