An Introduction To TV Idents

On this post I am going to explain what a TV ident is and what it can gain and what it is used for.

Identifying the channel 

 An Ident usually comes on your TV screen before or after the programme. This occurs because during the time the Ident is on, it reminds the viewer what channel or show they are watching, and gives the viewer the knowledge of what the next show or whatever is on after. TV Idents mainly want to advertise their show, making it eye catching so the viewer would remember it. Here are some examples of  eye catching Idents;



Creating the right tone and appealing to the target audience

Creating the right tone and making it appealing to the targeted audience is essential to making a successful ident. This will make the targeted audience interested in what the Channel or show has to offer them. By doing this the channel would make it trendy and eye catching in the theme of that particular age group, for example if the target audience was 16 - 20 year olds, it would be fun, colourful and not boring to watch. A successful ident would be one where which the viewer would not turn the channel over but want to watch more. Here is an Ident, as which you can tell is aimed at a younger audience, because of the use of colours and the Tv shows such as Doctor who which is aimed mostly at young people.





Packaging and Re-packaging a series of programmes or event 

channels sometimes create a specific ident relating to a specific event or anniversary. They do this because it is a reminded of what is happening on TV, this can be a yearly event or once in a life time. i am going to show you a ident relating to Eastenders which marks its anniversary on air.



Organising the schedule (telling you what is on) 

Telling you what is on is a very important thing that indents have to consider, because with using the ident to tell you whats on you can also warn the viewers of what the show contains and parental warning, , for example they could warn you that the film contains strong violence and sex scenes and that it would be unsuitable for any young children that would be watching. This can be helpful for anyone not wishing to view such things. The schedule is most important because it is vital that the schedules start and finish on time, and if the show finishes early the channel will show an ident to take up some time and to let the viewers know what is going on, and they mostly do this or if the show has finished late the channel will cut the advertisements down so the schedule can be back to normal and operating smoothly again..