Task 3 - Part 2

VIVA

As you can VIVA have chosen a very eye catching colour scheme in which if you were to see the  colours again you would instantly remember VIVA. The pink and green colours have never been used before so this is a good way of getting noticed.

It does not give out much information but you will know it is for the music channel that they have. You can see that the slogan for the channel is 'up your VIVA'. This is a very catchy slogan that has been made.

This is successful because viewers will say it, and there for it is successful. This viva Ident is only on for a short amount of time, and during this time the channel tells the viewers what is going to be on next and on later. 

Here is a VIVA Ident during the christmas of the year 2011. I am going to explain what is happening during it and if, in my opinion successful or not. 

In this Ident as you can see It is aimed to be exciting and different. In this there are many lights that represent christmas and they also play heavy bass music to still remind the viewer that they are watch a music cannel which is VIVA.  Also they show different types of programmes. 

There are two different types of fonts that are used on this ident to start of with, on top of VIVA it says Flash your viva in a swirly type of writing,and in pink to stand out from the other text which is VIVA which is in a bold and capital font style.



The message of this advert is to remind the viewer that christmas is only round the corner. It is to get you exciting and as you can they've just done that. I think that it is successful because it gives out the right message that christmas is here. 


This Ident is both information led and entertainment led because it gives you information on up coming shows that VIVA will be showing shortly and it is entertainment led because they have made it more exciting instead of the plain VIVA Ident that they would usually do,theres more to see.