Task one - Sources of Information

To gather my information on which was the best way to film, edit and create my Ident, I came up with many types of audience research and target audience to get the idea that I was looking for. I went on survey monkey and created a survey relating to my target audience asking them questions about my ident and what type it should be and the theme of it. This was very useful.

 For one of them I chose two styles/themes that i wanted to have which was cheeky and urban themed and by doing this research I discovered that a kind of cheeky and fun style would go better for my target audience which the age ranges from 13 - 20 years old. This was very useful and I highly recommend if for someone who aims for similar objectives. I also done many more to help me to complete and make up mind. Such as storyboards.

They are very good for putting ideas together and comparing. This is a okay way because they are next to each other and it is easy to compare which one would best suit my ident and from this storyboard I have chose the best one in my opinion which was the idea that I am doing now. This was also very good because it gave me a better understanding to what I want to do. In the story board I done rough sketches to give me and others who look at the drawing a idea of what I want. I also gave a clear description of is going on in the picture. This okay to use but i did not find it very useful because i already had a picture of the Idents that i wanted to do before i created a storyboard. 

The location visit sheet also helped me out a lot because it can remind me where my location is and the dangers and cautions I have to look out for whilst filming. This is from my pre production sheets that I have done on another post. Also I completed my risk assessment which highlights the possible dangers for the my filming crew and the actor. It has the solutions to what you should do if anything goes wrong. My production budget shows me the prices of all the equipment and the total cost of the filming all in together. I also did the contact details of everyone who is going to be involved with the shooting of my ident. 

And Finally the contingency plan is a short brief description of the Ident and what is going to be taking place in the ident, the shots and the reason behind why I am doing it. These were the best help because no matter what goes wrong i will always have the pre production documents that I can refer to.

Pre Production documents

For one part of my task I had to create pre production documents this includes the following;

• Proposal
• Production Schedule Part One 
• Production Schedule - Location Visit
• Production Schedule - Call Sheet
• Production Schedule - Contact details
• Contingency Plan
• Risk Assessment 
• Production Budget 
• Production Diary 

I have already completed my Proposal. What I had to do was give a brief information what what i was going to do, so It will always be there for a reminder of what to do. so I can always refer back to it. Here is what it looks like; 

As you can see it is easy to look at and is very brief, which was my aim to make it like. 

This is the production budget for my ident. As you can see I have come up with all of the prices of all the equipment that I will need in order to be successful, and have worked out the total production budget.







 This will help me just incase I don't have enough or I go over my set budget. On the item side, it has everything that I need, and the cost. I can always refer to this later on during the making of my ident, and even my music video that I am going to producing.

This is my risk assessment. Here are the basic dangers that would be there whilst i would be filming and i have highlighted them and the solutions that would have to take place. I also have emergency contact numbers incase anything goes wrong and emergency services numbers that you would have to call.

Here is my Location schudule location. Here i give an brief explanation on where i am going to be filming. I have an image of where I am going to do it, and the location on google maps.

Here is my Contingency plan. here i have explained any problems that might occur whilst filming. This relates to the weather, the equipment and the actor etc.

On the Left is my production Schedule cast and crew contact details. Here are the contact details for everyone that is involved in the making of my ident.

Top three ideas, Survey

This is the little survey i created to get an idea of which one people would rather see whilst watching my music channel VIBE.

I gave a brief description of the ideas in separate boxes to make it clear and so you can tell them apart. I also put a little text box to each of the ideas so members of the public can text the one which they most like.

I have made it clear in what each are about, and what you have to do.

survey monkey results for ideas

To know what I want to do, I asked the public to answer one question, with two answers. Here are the results, and as you can see Idea 2 was most favourable. I gave a good and basic description of the ideas and what they were and what they would include if I chose them.

Over half of the people that took this survey chose idea 2 and that was cheeky. so that is the idea that i am going with, because it would be most popular with the public, because if I chose idea 1, it would not go well with the public, and would be an unsuccessful and a waste of time.

Idea survey

To help me choose a theme for my ident, I came up with a survey which would help me decide this and on this survey I explained the differences between the themes, urban and cheeky and ask them to choose which one they prefer.

Click on the link below to complete the survey!

Create your free online surveys with SurveyMonkey, the world's

Storyboard

Before I designed the suit of indents I created a storyboard in which I could put different idents together and see which ones are the three I want to do. I am going to show you different ones that I drew, and I am going to explain what is going on in the picture.

 - This is a page full of idents that I created. As you can see there are many different types that i drawn, and i wanted to choose which one was best suited for my ident that I had in mind. You can see that some ident I coloured in purple because i think that colour best matches the word vibe and stands out clearly.

-  This is a Brainstorm that I done to bring different ideas together. This way I can clearly see what I have wrote down and what idea goes best with the ident that I created.

 - This is half of the Brainstorm that I done and you can see there are many different ideas to choose from.

 - This is the other side of my Brainstorm, as you can see it says urban because I was thinking of going for a urban theme for my ident, when it comes onto the green before my music video, because my ident has an urban look to it.

 _ this is an Idea that i created which was to be my ident onto of a fire burning. I think this is a good theme because it looks cosy, and is really a night time ident, or a christmas type of ident. Also its a bit cheeky as well, because thats the theme i am going to go for.

 - This one is loads of slinks falling down a stair case, this is because it would be fun to watch. But it would also be hard to get hold of loads of slinkies, so this idea is a maybe.

 - This is one of my favourite Ideas that i came up with. It is going to be someone throwing water into someones face, in slow motion. it links in with the theme and it is also not boring to watch.

 - This idea is going to be my ident on a brick wall, this is a urban style. I think it will go well with the style of the ident and the colour. It is simple but a good idea. Also it can be an urban ident, for example different urban scenes with the vibe logo.

 - This one is also a cheeky one that i came up with, it is a girl kissing a boy on the cheek and leaving a lipstick mark on him. I think its a good idea, because it represents people having a good time, and relationships with people for example friendships.

- This one is paracetamols being dropped into a glass of water and dissolving, representing the morning after a night out. I think this ident would be played during a saturday morning or a sunday morning.

 - This ident would be teenage boys in a car driving, listening to music and having a good time. This is a good idea because it relates to the target audience that the ident is made for, which is teenagers and young adults.

 - This is a egg cracking in to a pan, and being cooked, this will also be on in the morning if i choose to make it. It represents have an early breakfast.

_ This is a roundabout with cars going around it. My idea for this one was that I was going to speed up the footage, so it will make the cars go by faster. I think this is a good idea because it is simple and links in with a urban style.








- These are all of the designs for my ident that created, as you can see there are many and I chose one which  am currently using and I am happy with it, because it goes well to what I wanted at the start of this unit.

This is the whole of the storyboard that i made.  I created them using a s

toryboard because I could easily compare them to when it comes to choosing and creating the actually ident when it comes to it.

Creating an ident

Before I have to create a music video i have to create an Ident which will appear on the screen before my music video does. This Ident must relate to a music channel and must fit the expectations of the audience on the music channel.

To create it I went onto photoshop and form there I played about with what styles and colours would be good for an Ident. Here is the ident that I have created.

I have chosen this style because it best matches the description. It looks interesting and the colour is best suited for all ages, gender, and different types of people.

Survey results and Summary

I collected the results of my short survey which I did on the website survey monkey and here are the results that I got; 

for the first question i ask the public how often do they watch music channels, and the answer were often, not often, sometimes and never. By asking this question, it helped me know rough how often people watch music channels and most of people that took the survey often watch them. This is benefit because it lets me know that If i do make an ident it will possibly become try successful, due ratings. 

On the second question I ask the public how old they were, so I can know what the ident can relate to to the particular age group that was most chosen. Most people that took this survey was aged between 15 and 18. So to create this ident I could make it for that specific age group.

For the last question I asked what type of music do they listen to. As you can see it is fairly close between all of the answers.So i will have to even it out when it comes to actually who i am going to design the Ident for.

Task One – Audience and Market Research

For this task I am going to come up with different methods of research to find out who my target audience is gonna be for my music channel Ident which is going to be called 'VIBE'.

By doing this I am going to have to ask the members of the public different kinds of questions or one on one interviews with people so I can get detailed answers.

 Here are at the different types of methods I am going to use; 

1. Survey Monkey.
2. One on one interview's.
3. Gather ideas from different music channel websites.

Here is the survey monkey that i created that which will give me a rough idea of what kind of style my ident will be when I create it. If you just click onto the link below you will be able to do the survey.

 free online surveys 

Task 3: Understanding the design of a suite of television idents

What is a suit of indents ? 

A suit of indents is different designs and clips or music for the same channel ident. Each one is linked by a different theme.They can have different types of audiences for example young people, or more for middle ages people. These themes could be important events going on in society or the the whole world such as Christmas. or just different seasons such as summer, spring and winter.Also they could have different indents for different times of the day, such as morning, midday or night time.

Most indents that are on in the morning tend to be more relaxing than exciting or fun, to match the mood of the viewer and for the midday it can be exciting and at night time more relaxed or can be more for adults as the shows and programmes change when it becomes late.

Different BBC one Idents 

I am going to show you and explain the different types of idents for this particular Channel which is BBC one. During all year round the idents of BBC one change due to different events or different times of the year. Here are some different idents;



- Here as you can see is a Ident which relates to Christmas. In this ident you can see that there is snow and people dressed up in winter clothes, and many christmas trees. This would instantly remind the viewer that it is christmas and this makes the ident for the christmas period very successful. 

- Here is a ident which relates to the London 2012 olympics. In this ident there is the famous olympics logo and this shows us that the BBC is going to be Broadcasting the games. This ident is very eligent and simple. 

- This here is a sports related idents, there are many of these idents, and they change every year to refresh and keep the channel new and more interesting.






As you can they are similar to the size of the font and the colours, if you look at the first and third one, the font is the same but just layer out different due to the design of the indents, background. This has to be thought out because if there is a background that has the same colour as the font colour you would not be able to see the font, so they have to take this into consideration.

Two different music channel indents  

I am going to choose two different music channel indents to how much information they are giving to the viewers that are watching the channel. How long they are on screen for, what the onscreen tempo is, how it interacts with the viewers and Whether it is information-led or entertainment led. These two channels are 4music and VIVA. 

VIVA
As you can VIVA have chosen a very eye catching colour scheme in which if you were to see the  colours again you would instantly remember VIVA. The pink and green colours have never been used before so this is a good way of getting noticed.

It does not give out much information but you will know it is for the music channel that they have. You can see that the slogan for the channel is 'up your VIVA'. This is a very catchy slogan that has been made.

This is successful because viewers will say it, and there for it is successful. This viva Ident is only on for a short amount of time, and during this time the channel tells the viewers what is going to be on next and on later. 

4Music

4Music is the second music channel I am going to compare. As you also see, it is not just a plain ident.It 's theme as you can see is summer, because of the pool and clear skies.  

Task 3 - Part 2

VIVA

As you can VIVA have chosen a very eye catching colour scheme in which if you were to see the  colours again you would instantly remember VIVA. The pink and green colours have never been used before so this is a good way of getting noticed.

It does not give out much information but you will know it is for the music channel that they have. You can see that the slogan for the channel is 'up your VIVA'. This is a very catchy slogan that has been made.

This is successful because viewers will say it, and there for it is successful. This viva Ident is only on for a short amount of time, and during this time the channel tells the viewers what is going to be on next and on later. 

Here is a VIVA Ident during the christmas of the year 2011. I am going to explain what is happening during it and if, in my opinion successful or not. 

In this Ident as you can see It is aimed to be exciting and different. In this there are many lights that represent christmas and they also play heavy bass music to still remind the viewer that they are watch a music cannel which is VIVA.  Also they show different types of programmes. 

There are two different types of fonts that are used on this ident to start of with, on top of VIVA it says Flash your viva in a swirly type of writing,and in pink to stand out from the other text which is VIVA which is in a bold and capital font style.



The message of this advert is to remind the viewer that christmas is only round the corner. It is to get you exciting and as you can they've just done that. I think that it is successful because it gives out the right message that christmas is here. 


This Ident is both information led and entertainment led because it gives you information on up coming shows that VIVA will be showing shortly and it is entertainment led because they have made it more exciting instead of the plain VIVA Ident that they would usually do,theres more to see. 

An Introduction To TV Idents

On this post I am going to explain what a TV ident is and what it can gain and what it is used for.

Identifying the channel 

 An Ident usually comes on your TV screen before or after the programme. This occurs because during the time the Ident is on, it reminds the viewer what channel or show they are watching, and gives the viewer the knowledge of what the next show or whatever is on after. TV Idents mainly want to advertise their show, making it eye catching so the viewer would remember it. Here are some examples of  eye catching Idents;



Creating the right tone and appealing to the target audience

Creating the right tone and making it appealing to the targeted audience is essential to making a successful ident. This will make the targeted audience interested in what the Channel or show has to offer them. By doing this the channel would make it trendy and eye catching in the theme of that particular age group, for example if the target audience was 16 - 20 year olds, it would be fun, colourful and not boring to watch. A successful ident would be one where which the viewer would not turn the channel over but want to watch more. Here is an Ident, as which you can tell is aimed at a younger audience, because of the use of colours and the Tv shows such as Doctor who which is aimed mostly at young people.





Packaging and Re-packaging a series of programmes or event 

channels sometimes create a specific ident relating to a specific event or anniversary. They do this because it is a reminded of what is happening on TV, this can be a yearly event or once in a life time. i am going to show you a ident relating to Eastenders which marks its anniversary on air.



Organising the schedule (telling you what is on) 

Telling you what is on is a very important thing that indents have to consider, because with using the ident to tell you whats on you can also warn the viewers of what the show contains and parental warning, , for example they could warn you that the film contains strong violence and sex scenes and that it would be unsuitable for any young children that would be watching. This can be helpful for anyone not wishing to view such things. The schedule is most important because it is vital that the schedules start and finish on time, and if the show finishes early the channel will show an ident to take up some time and to let the viewers know what is going on, and they mostly do this or if the show has finished late the channel will cut the advertisements down so the schedule can be back to normal and operating smoothly again..

Task Two – Understanding the limitations of the television ident

It is important that TV channels know the limitations of Idents and what they can do and what they can't do.This includes the colour the size and the content e.g, a channel cannot use a specific colour for there ident because another TV channel might be using that ident, for example BBC One can't use the colour purple because E4 use that colour as there trademark and identification. 

Different limitations

Content wise, the specific ident cannot use anything that could offend or upset anyone that might be watching it, so they have to be very careful when it comes to designing the actually ident and producing it. This could be any that could offend a group of people, such as race religion or any other group of people. Also channels have to take typography in to consideration. 
Typography is the size or font style of the text or image. To ensure that the ident does not constantly change, throwing away the channels identification because if for example BBC One change there font, or the size of their text or image people would forget easily and therefor the ident would not be recognised and would be unsuccessful.

- This ident for BBC four is the main Ident which keeps the colours and the Font type and size. If the channel change any types of these features, they could not probably not be recognised by viewers that watch the shows on this particular channel.

- This is another example of an ident which keeps the same typography, the same colour and font type and size.







Aspect-ratio is important along side the others when it comes to the limitations of a television ident. 
This is because the dimensions required to fit the screen depends on how big or small the viewers Television set is, because an Ident that would be to big on a small screen the ident would not be fully seen it could be cut short, or if the ident is to small on a big TV, it would be hard to view. So over time the ratio changes due to the fact that different Televisions are being produced and made.

- Here you can see that the screen is to small and that the aspect ratio is too small for the screen so they have put blank strips on the size to feel the gaps.

- Here you can see that the screen is to small as well, and that the measurements are wrong, so there is a widescreen on the screen 

Adhering to a particular tone is very important and intact one of the most important ones listed. This means that the tone has to be  suitable to what TV ident it is. 

For example E4 has a fun indents and has exciting tones that go with it and for the tones to be  dull and boring,it would not be good for the channel because it would be completely different. So depending on what the ident is intended for such as what show would be on next, the ident tone would relate to that particular show. These limitations are considered as positive elements of ident design, because all of them done correctly makes an successful Television Ident.

Welcome to my Unit 32 blog for designing television idents!!!!